Moonbloom Apothecary
Moonbloom Apothecary – “Moonmilk” Bath Soak
Branding • Packaging Design • Conceptual Project
Moonbloom Apothecary is a fictional self-care brand rooted in herbal rituals, soft aesthetics, and a little moon magic. For this concept, I created the visual identity and packaging for “Moonmilk”—a powdered oat + vanilla milk bath soak designed to calm your skin and your nervous system.
The vibe? Soft, dreamy, and grounded. Think: minimal layout, cozy color palette, a sprinkle of stardust. The goal was to create a jar you’d want to keep on your shelf even after it’s empty. Every design choice—from the typography to the tiny moon phase detail—was made to feel like a quiet exhale.
This project was all about storytelling through design, creating a vibe-first product experience, and crafting visuals that connect with a wellness-minded, aesthetically-aware audience (read: people who romanticize their evening baths—and proudly so).
Before diving into the final design, I explored a variety of visual directions—playing with color palettes, textures, symbols, and type pairings that captured the essence of Moonbloom’s soft, ritual-driven aesthetic. These early sketches helped shape the brand’s voice and vibe, laying the groundwork for a final product that feels both intentional and enchanting.
